Built on trust
Buyers decide with the emotional brain and justify with the rational one. Your reps learn to earn trust in the first 60 seconds — so the rest of the call is a conversation, not a defence.
Proven B2B SaaS sales coaching · EN/DE/ES
Turn stalled deals into closed revenue — without a single pushy script.
I coach B2B SaaS sales teams to sell the way buyers actually decide: with trust, curiosity, and questions that do the closing for them. Same reps. Same pipeline. Very different numbers.
No pitch, no pressure — just a real conversation about where your team is losing deals.
Upsell revenue · 12 months
+1,845%
€180K €3.5M on the team I coached and led
All-time upselling record in company history
+1,845%
Upsell revenue growth in 12 months (€180K → €3.5M)
500+
Salespeople trained across Europe & the US
130%
Of annual target hit by the DACH team in Q1 2025
10+
Years leading and coaching sales teams
Trusted by teams at
Sound familiar?
Your pipeline isn't the problem. The conversations are.
If two or more of these are happening every week, you're not looking at a pipeline gap — you're looking at a communication gap.
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Demos that bore instead of sell
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Follow-up emails that get ignored
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Upsells that feel awkward and pushy instead of natural
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Reps get defensive on objections — then discount far too quickly
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Calls end with “send me the deck” — no next step, no commitment
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Reps talk too much, listen too little — and miss the real problem
Stalled demos. Silent emails. Awkward upsells. These get filed as “pipeline problems” — but they're communication problems, and they cost you deals every single week.
Most sales training answers with more scripts, more frameworks, more pressure. That's why it doesn't stick. I do the opposite: I fix how your reps think in the conversation — then they don't need the script.
The Influence Method
Sales as a service — not a performance
Three principles behind every workshop, every coaching session, and every call review I run.
Driven by curiosity
The best closing question is the one asked ten minutes earlier. Reps learn to dig until the real problem surfaces — instead of pitching features at a symptom.
Designed for results
Every engagement is measured against your numbers — closing rate, upsell revenue, deal velocity. Not smile sheets. If the number doesn't move, we're not done.
No scripts. No push. Just conversations that close — and feel good doing it.
The proof · Perk
How one team went from €180K to €3.5M in upsell revenue
At Perk — one of Spain's fastest-growing tech unicorns — I led and coached the team that set three records in company history. Not with new headcount. With better conversations.
- Analysed real sales calls — not role-play theory — to find where deals actually died.
- Rebuilt the approach around discovery and trust instead of feature dumps.
- Coached rep by rep until the new behaviour showed up on live calls, not just in training.
- Scaled it globally — the same playbook trained 500+ salespeople across Europe and the US.
Results snapshot
Three all-time company records — including the highest upselling result Perk had ever recorded.
What leaders say
Sales leaders don't book me twice for the theory
It was a pleasure working with Patrick and the Influence Lab team. Patrick is an excellent communicator with deep, first-hand sales experience. The session was well-organized, interactive, and engaging, practically reinforcing foundational sales techniques.
Daniel RiveroRegional Sales Manager, Lighthouse
Patrick brings a rare combination of psychology and hands-on execution. He quickly identifies the behavioral patterns that hold salespeople back and turns them into practical, actionable changes. The result was a noticeable shift in performance, directly reflected in stronger upselling outcomes and revenue growth.
Iris KastenhuberSales Team Lead DACH, Perk
Ways to work together
Pick the depth of change you need
Every format is built around your deals, your objections, and your recorded calls. Nothing off the shelf, ever.
01
Influence Intensive
A focused session that sharpens skills and creates immediate alignment across your team.
- Your team leaves with tools they use on the very next call
- Built around your real deals and your real challenges
- Fast impact, minimal time out of the pipeline
02
Influence in Action
For teams that want the change to stick. Weekly sessions that build on each other until the behaviour becomes automatic.
- Skills practised between sessions — progress shows on real calls
- Fits your team's schedule without disrupting the pipeline
- Measurable improvement typically lands around week four
03
Influence Coaching
Fully built around your team's specific gaps. Part training, part coaching — entirely yours.
- Starts with a deep dive into where your team loses deals and why
- Group sessions plus individual coaching where it matters most
- Ongoing support, not a one-off — a real partnership
Delivered in-person in Barcelona and across Europe, or fully remote — in English, German or Spanish.
Inside the room
What your team actually works on
Practical, personal, and built around your team's real conversations — no cookie-cutter content, ever.
Sales principles
The timeless truths about human behaviour — what drives decisions, what builds trust, and how to use that ethically.
Experiential learning
Role plays that don't feel cringy. Real cases, real conversations, real growth — because learning sticks when people feel something.
Active listening
How your behaviour shapes every conversation. When you truly listen, clients notice — and open up more than you'd expect.
Tonality
Your voice sets the tone, literally. How sound and mood influence decisions, and how to use your voice on purpose.
Questions that sell
What you ask — and how you ask it — matters more than what you pitch. Timing, tone and intention behind every question.
Curiosity
What keeps conversations alive and uncovers what really matters. It drives discovery, connection and trust at every step.
Storytelling
People remember stories because stories make them feel. Use narrative to spark interest and hold attention.
Wording
Your words carry weight. The right words at the right moment — and why they matter more than you think.
Body language
Your body speaks before you do. Make sure it aligns with your message and builds trust from the first moment.
How it works
Three steps. No lengthy onboarding.
From first call to visible change on live calls — here's exactly what happens.
1
Free 30-minute call
We talk about where your team is now, where deals are stalling, and what “better” would actually be worth. No deck, no pitch. If I'm not the right fit, I'll say so.
2
I look at real calls
You send me recorded sales conversations. I analyse them and come back with a concrete breakdown of what's costing you deals — plus the plan to fix it.
3
Coaching that shows up on live calls
Workshops, weekly sessions or 1:1 coaching — practised between sessions and measured against your numbers, so it holds after I leave.
Free · no strings
Send me one recorded sales call. I'll show you what it's costing you.
The fastest way to know whether we should work together is to let me look at your team in action — before you spend a cent.
- A full breakdown of one real demo or discovery call
- The exact moments where the deal lost momentum
- Three specific changes your rep can make on the next call
- Delivered live as a short walkthrough — yours to keep either way
The human behind Influence Lab
Hey — I'm Patrick.
For 10+ years I've led sales across healthcare, luxury real estate and B2B tech — helping teams go from hesitant to record-breaking. I don't teach theory I've read. I teach what I've had to make work on my own quota.
- Certified NLP Practitioner with Neuroscience — trained in how people think, decide and connect.
- Graduate of “Mastering the Coach Approach”, ITS England.
- 4× Top Agent at Engel & Völkers Mallorca in luxury real estate.
- German native, based in Barcelona. Coaching in English, German and Spanish.
My mission is simple: leave people better than I found them. Sales has a bad rap — pushy, sleazy, manipulative. Done right, it's about creating clarity, guiding decisions, and making your client walk away thinking “that was actually helpful.” That's what I teach.
Before you book
The questions sales leaders actually ask me
We already train internally. Why bring in someone external?
Internal enablement is great at teaching your product. It's much harder at changing behaviour — because your reps perform for the person who writes their review. An outsider gets honesty faster, brings patterns from 500+ salespeople across other companies, and can say the thing nobody internally can. Most teams I work with have solid enablement already. I'm the layer on top of it.
How fast will we see something change?
Small things change on the next call — a better opening, a question that lands, a rep who stops discounting reflexively. Measurable movement in the numbers usually shows around week four, once the new behaviour has survived a few real conversations. Anyone promising a transformed team in a single day is selling you a day, not a result.
What does it cost?
It depends entirely on team size and format — a single workshop and a three-month coaching programme are very different investments. I'll give you a concrete number on our first call once I know what you actually need. No packages you have to squeeze into, no surprise line items.
Our team is remote or spread across markets.
That's most of my work. Remote sessions are designed for it — shorter, more interactive, with real call recordings as the material. I also travel across Europe for in-person workshops when the kickoff deserves a room.
Can you coach in German?
Yes — I'm a German native and run full programmes in German, English or Spanish. For DACH teams that means no translation layer between the coaching and how your reps actually sell.
What if it doesn't work?
We agree what “working” means before we start — a closing rate, an upsell number, a deal-velocity target — and we measure it. On longer programmes I put a written performance guarantee behind that target. And you start with a free call review, so you see how I think before any money changes hands.
Is this just motivational fluff?
No. There's no hype speech and no wall poster. We work on your recorded calls, your objections and your deals, and your reps leave every session with something they use the same week. If you want a keynote to make people feel good for an afternoon, I'm the wrong guy.
Let's talk
Ready to boost confidence & results?
Book a free 30-minute discovery call. No pressure, no deck — just a straight conversation about where your team is now and where you want to take them.
- 30 minutes, straight to where deals are stalling
- You leave with at least one thing to fix — whether we work together or not
- If I'm not the right fit, I'll tell you honestly